Target Audience

The target audience for our song is for teenage girls, this is mainly because of the fairy tale theme which runs throughout the whole video. Also for women in their thirties, daffodils is a very feminine song which is why the main target audience is females. As Olivia is a teenage girl this would appeal to the teenagers, they could relate to the characters, also as Derek is a teenage boy the girls could imagine themselves in Olivia's situation. Throughout the film there is a very feminine feel to the video. For example the shots in Lucy's garden all decorated, it is very pretty and girly.