Monday 28 September 2009

Magazine Advert and Cd cover.



this is our Magazine advert idea for Charlene Soraia's album Daffoldils. and out dvd album cover.

Music Video Pitch




this is our presentation for our music video pitch.

Monday 21 September 2009

Track Choices and Initial Ideas


We were given a CD with twelve tracks on it, we then choose 3 tracks that we liked the most. These included "Daffodils" by Charlene Soraia, "La Song" by Supergrass and "Recondition" by Autons. We chose these tracks as we believe the have good potential of becoming a effective music video.

Our initial ideas of "Daffodils" is to film a night in a pub/bar with lots of shaky close ups of the lead singer and also her to be lover. We would like to have a glow effect on the whole video with would mirror the folky calm music of the track. We would shot lots of close ups and personal shots of people in the pub. We would film pints emptying and cigarettes going out to convey time passing. Freeze on love interest, really shaky camera to show how the lover makes the girl feel. We would like the begin and end with a sunrise and sunset. We have thought of having the first verse shot in the cemetery down Mill Road, as it is really pretty and we could get lots of lovely shots of the girl walking through. We would like the add lots of pretty effects to add a fairytale effect to the video.


Thursday 17 September 2009

Auteur Analysis on Michel Gondry

"Auteur" - French for Author. Auteur theory was first created in the 1950's by french cinema critics and directors, for example Francois Truffoult and Andre Breton. Le Cahier du Cinema was their publication that discussed who should or shouldn't be recognised as an auteur - someone whose work has particular characteristics. The characteristics could stylistic (micro), structural, thematic or about process. Tim Burton is a good example of thematic characteristic of isolation. Michel Gondry is a French film, commercial and music video director and an Academy Award-winning screenwriter. He has directed many music videos including The White Stripes - Fell In Love With A Girl, Radiohead - Knives Out, Bjork - Declare Independence and Foo Fighters - Everlong. We found that in most of Michel Gondry's music videos there was an influence of abstract childhood mainly through toys. We believe this Michel Gondry's characteristic.
The whole of "Fell in Love With A Girl" is the band performing the song made of lego.


In "Knifes Out" there is a toy train that is seen repeatedly, the main woman in the video is made out of a life size "operation" board game and just her head and neck real.



Bjork's "Declare Independence" has has Bjork controlling a group of men who are connected to each other by wires that Bjork is holding. The way they are dressed and how Bjork is controlling them makes the men look like toy soldiers.



"A Change Would Do You Good" by Sheryl Crow is an extremely colourful. Sheryl is in the video and is seen casting spells on a little world, which shows Michel Gondry's characteristic of childhood coming through. There is a shot at the end where the screen is shown in a semi circle shape and the video spins round as though a part of a board game.

Arctic Monkeys Live At The Apollo DVD Album Cover


This DVD album cover is simplistic yet extremely effective. The white background accentuates the four coloured photos of each band member. The lead singer, Alex Turner, has the largest photo of the band, signifying his importance in the band. The use of a different colour for each artist portrays the different aspects of the band and the different use/thoughts from each member. There is two smaller black and white photos on the cover which show a crowd and lighting from the concert at the Apollo.
Overall we think this cover has a very good use of colour and clearly portrays each member of the band in a separate way.

David Guetta feat. Akon - Sexy Bitch

1. Music videos demonstrate genre characteristics (e.g stage performances in metal videos, dance routines in boy band videos)
This video is and R 'n' B and Dance video and demonstrates lots of genre characteristics, such as lots of half naked ladies dancing, club scenes, pool parties, soft pornography, suggestive dancing/wiggling and the ultimate high life of rich people.

2. Is there a relationship between lyrics and visuals? - either illustrative, amplifying or contradicting.
In this video there is a definite amplifying relationship between lyrics and visuals, for example "sexy bitch" is repeated in the chorus and there are indeed lots of sexy ladies throughout the video. "she's a diva" is a lyric in one of the verses, and the girls in this video are all ladies that what to live the high life of divas.

3. Is there a relationship between music and visuals? - either illustrative, amplifying or contradicting.
In this video there is an illustrative relationship between lyrics and visuals. The music is definitely summer music and therefore being set in Ibiza at a pool party mirrors the summeryness. Also it is in the club genre and this is conveyed by Akon performing in a club in the latter half of the video.

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work, a visual style.
In the video there are lots of close ups of Akon, for instance underwater, dancing and singing. There are a few close ups of David having a good time in the pool too. The richness is conveyed by the house, lavish pool, aeroplane and singing his own set at the club.
There are many different shots of ladies bodies in the video, which is probably one of the main intentions of the video.

5. There is frequently reference to notions of looking within videos - screens in screens, telescopes etc, and particularly voyeuristic treatment of the female body.
In the beginning of the video Akon is asleep on the bed, and there are many Polaroids of ladies covering the bed. Later on there are two girls in the pool taking lots of photos of each other.
The shots taken in the video of the ladies are extremely close up of particular body features, for example face, bottom, stomach and breasts.

6. There is often inter textual reference within videos, such as films etc.
Akon is well-known for his lavish videos, lots of ladies and money spent, also having a performance somewhere. This video does not fail.

Sexy Bitch

 
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